Marketing has altered at a fast
pace. Few marketers even think that marketing has changed more in the previous
years than in the earlier five decades. Most startups these days have
accepted digital marketing. But not all the weapons that digital marketers
have in their stores are equally effectual. Few digital marketing
strategies are fruitful, while others do not even come close.
- Email marketing
Emails are known to deliver an
attractive return on investment (ROI) to marketers. The best thing about email
marketing is you do not have to break the bank to run an email campaign. Although
email marketing is very much effectual, but all startups are not able to bind
the true authority of email marketing. But few brands have outshined at email
marketing.
Tips on creating fruitful
email marketing:
Ø Make
the subject line engaging, catchy, and benefit-rich
Ø Optimize
emails for mobile devices
Ø Use
bullets and subheading to make the post more readable
Ø Stay
away from jargon in your email copy – write in persuasive, simple language
Ø Talk
about the advantages you are going to offer
- Social Media Marketing
This has become a powerful
marketing tool in recent times. Social media initiatives are known to generate
increased exposure for their companies.
List of benefits offered by social media marketing are:
List of benefits offered by social media marketing are:
Ø It
increases traffic and exposures
Ø It
enhances search ranking and generates leads
Ø Social
media marketing develops loyal customers
Ø It
sets thought leadership
Ø Enhances
in sales
- Pay-per-click marketing
This is a method of using search
engine advertising to bring visitors to your website. PPC is an influential
marketing tool to produce sales-ready leads.
Pay-per-click advertising offers several
advantages, such as:
Ø You
can get in touch with your customers at the correct time with the correct ad
Ø Increased
ROI as you will have to pay only when an interested individual clicks
Ø Control
over how much you want to expend
Ø You
would have to wait for results
Ø Insights
and data to assist sharpen other marketing strategies
- Search Engine Optimization
There are several websites and in
what way can your website come up on the top when prospective customers search
for the keywords related to your business. This is where search engine
optimization plays a key role.
SEO not only augments traffic to your online portal but also builds reliability.
If your website ranks high in search results when your prospective customers
search for the keywords associated to your products or services, it leaves a
feeling that you are a trustworthy company. Search engine optimization is a mandatory
thing for every startup. Ensure to follow the best SEO practices for
your website.
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