Superior Global Marketing - Digital Marketing – Significance And Relevancy In Present Scenario

The marketing of products or services via a range of digital channels through search engines such as Yahoo, Google, Bing, etc, social media (twitter, Facebook, Instagram, LinkedIn, etc), email, and mobile applications to join with current and potential customers, refers to as digital marketing.

Types of online digital marketing are:

• Search Engine Optimization (SEO)

It is the procedure of growing your online visibility in non- paid search engine results. Search engine results pages appear to the user after they look for a given set of keywords using a search engine like Bing, Yahoo or Google.

Diverse user gets different results page based on keywords, user’s site at the time of searching, and their browsing history.

The channels that add from SEO include blogs, websites, and infographics. SEO includes several factors from keywords within your content to links to your website around the web.

There are several ways to approach SEO to get qualified traffic to your website. Those include:

1. On page SEO
2. Off page SEO
3. Technical SEO

• Search Engine Marketing or Pay Per Click (PPC)

It is a process of driving traffic to your website by paying the publisher each time your advertisement is clicked.

One of the most common paid search platforms is Google Ads, which allows you to pay for top slots on Google’s SERPs at a price ‘per click’.

Other channels where PPC can be included are:

Þ     Sponsored messages on LinkedIn

Þ     Paid ads on Facebook

Þ     Twitter Ads campaigns

• Social Media Marketing

In today’s situation, social media is a vital part of your marketing tactic.

People use social media not only to watch videos and click selfies but also to research, find, and make them aware of a brand before engaging with them.

Social media offer you the liberty to unite with your customers in a more close way and from this interaction, you can obtain a customer’s valuable feedback that enables you to improve your service, product and so on.

When you post class content using social media you will gain more leads, augment brand awareness and drive traffic for your business.

The mediums you can use in social media marketing include:

1. Facebook
2. Twitter
3. LinkedIn
4. Instagram
5. Snapchat
6. Pinterest

• Affiliate Marketing

It refers to the procedure of paying for conversions. It is a kind of advertising where you receive a commission for endorsing someone else’s products or services on your website. Several e-commerce websites and bloggers use affiliate marketing.

• Mobile Web Marketing

As smart phones are becoming an unavoidable part of our lives, it is essential for advertisers to convey their ads easily. From SMS to MMS to applications, there are several methods to channelize efficient mobile marketing.

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